Cadbury is facing the prospect of a black consumer boycott after it compared Naomi Campbell to a chocolate bar in a new advertising campaign.
Well, it has been a while since the fashion industry’s favourite diva threw a wobbly and accused someone of racism – at least publicly, but the wait is over.
The last time she started screaming that everyone was racist, was back in 2008 when, having lost her bags at Heathrow, she demanded that the pilot get out and find them!
Campbell brings out the big guns
This time though, things are infinitely more serious, she has even wheeled out her mother to stand up for her, who helpfully pointed out:
“This is the 21st century, not the 1950s.”
The question is, where was she when her daugther was handing out beatings to her staff, police officers and appearing in court? She could have used her helpful observation then to point out to her daughter that we don’t treat staff like that in the 21st Century, this isn’t the 1950s! Indeed where was her mum throughout her childhood when she should have been teaching her respect for other people?
Her mother also said:
“Do these people think they can insult black people and we just take it?”
By these people she clearly means white people, who obviously didn’t taken into account her daughter’s delicate sensibilities. Ironically, on Kraft’s homepage they have a black man drinking a hot beverage, probably coffee, perhaps even hot chocolate.
Rent an outrage
My two favourite rabble rousers are also mentioned here. Apparently the head of Operation Black Vote, an exceedingly optimistic Simon Woolly has written to Al Sharpton and Jesse Jackson to ask them to ‘mobilise’ the USA’s black population, something many in that country have been trying to do for years, not least Sharpton & Jackson Master Demagogues (no outrage too big, too small, or too silly).I can’t wait to hear Messrs Sharpton & Jackson vent their spleen on this one.
Woolley also went on to claim:
“Racism in the playground starts with black children being called ‘chocolate bar’.”
Really Mr Woolley? You have research to back up this assertion? In my experience racism tends to start with far worse than that, and in my day, the only kid that was called a chocolate bar, was one with blond hair and glasses.
He then bizarrely went on to add:
“The Eurocentric joke is not funny to black people.”
Do I detect a hint of racism in that remark? The irony of someone like Woolley complaining about racism on the one hand, and then making remarks like that, all whilst running (or at least being part of) an organisation dedicated to advancing the cause of people with a particular colour skin (and only people of that colour), against those who are not of that skin colour, seems lost on him, if not on me.
Lee Jasper, a father of nine and head of many black organisations also got in on the act, stating:
“This issue is not just about the insult to Naomi Campbell. It’s about how these companies treat black people in general. Part of the problem is that they don’t see it as offensive.”
Clearly we get to the crux of the matter, calling Naomi Campbell a diva. You see people like Jasper, can never countenance a negative portrayal of a black person. Ironic considering that Lee Jasper is infamous for not only sending lecherous and suggestive emails to a work colleague, and then resigning because of it, but was also investigated after half a million pounds went missing and as to why millions of pounds of tax payers money was spent on projects linked to Jasper’s friends (all of whom were black) whilst he was London Mayor’s head of equalities.
These hypocrites are the kind of people that get angry at chess, because white moves first.
Money makes Campbell’s world go round
I think what has really annoyed the ageing model Naomi Campbell, in the winter of her modelling career, when she knows that there is only so much that botox and collagen can achieve against the ravages of time, a well known company and brand has basically used her name and reputation, without suitable remuneration. I am sure that on seeing the advert her first thought was to call her lawyer to find out if she could sue and on discovering she could not, she decided to once again play the race card to get an apology and the advert pulled.
A short call to a black activist group would have been all it would have taken to set this band wagon in motion.
One day Naomi Campbell may be a real victim of racial discrimination, but like the boy who cried wolf, who’d believe her?