In preparation for a potential heatwave this summer, people need to make sure they have a fair weather friend they can call on for aid, officials advise.
Another summer, another attempt to make out that global warming is worse than ever or even upon us now.
The hysteria peddled by the Ministry for Information seems to know no bounds in modern Britain. On the radio today during one advert break I was treated to no less than three Government information advertisements, yes three Government adverts in a five minute advert break. Last week during one of my infrequent trips to the cinema I was likewise treated to three Government adverts on a range of issues.
The Malteser and Vodka adverts are to be expected, but should we really be having three adverts from our own Government before a film? I am sure that even Cubans would baulk at such blatant propaganda.
It is amazing to think that even during a recession, when most businesses are curbing their spending on advertising, the Government is spending more than ever; and we are talking a hell of a lot.
In the past decade the money spent on advertising by the Government has increased between 15-25% each year. This year the Government will pass Procter and Gamble as the UK’s biggest advertiser, spending more on adverts than anyone else. This year almost half a billion pounds will be spent on propaganda on everything from Road Safety, Swine Flu, Binge Drinking, Obesity, Smoking and of course Climate Change.
This £500 million get us little pearls of wisdom from the Ministry of Information such as:
It says homeowners can stay cool by painting their houses white and planting shrubs for shade.
Painting my house white? I live in the Midlands, not the Med. No doubt I have seen more UK summers than the person who wrote that advice. If I wanted shade I’d step into the kitchen, and let’s face it, during the apocalyptic heatwave that we are facing, what kind of an idiot sits in the garden, even if it is under the shade of a shrub?
Other tips include identifying the coolest room in the house.
That shouldn’t be a problem, I daresay for most people, particularly the elderly, it is the room that they had to avoid all winter as they couldn’t afford to get it properly warm due to the sky high energy prices during the coldest winter in years.
The Met Office says it is too early to tell whether it will be a very hot summer this year, but the signs so far are that it will be warmer than our last two summers…
Yet they have been saying the same thing for years. Chances are that, like last year, and many years before apart from the couple of summers that caused this hysteria, it will be a typical British summer, warm, occasionally wet with a few hot days. My money however, is on 2009 being the coolest summer for years.